2 HS – 2 Hours of Science

Case Study

At a glance

Field
Type of problem

Advocacy

Product

Community on Demand

The CLIENT

Industry

Pharmaceutical Producers.

Turnover (EUR)

76000000

Number of Employees

1400

Romanian pharmaceutical company, present in 75 countries worldwide. 76 million Eur turnover in 2018 and over 1400 employees.

The CASE

Issue

The Client needed to distribute professional information and best practices regarding treatment of infectious diseases to professionals throughout the country.

Our Solution

Oameni și Companii implemented the program 2 HS – 2 Hours of Science, a program of professional communication and education dedicated to practitioners in Romanian hospitals.

Addressed community:

  • infectious diseases practitioners in major hospitals in Romania

Instruments:

  • offline: symposiums
  • online: digital educational platform

Implementation

  • 9 symposiums held in Iași, Bucharest, Sibiu, Sinaia
  • a symposium takes about 2 hours
  • main topic: severe infections and sepsis

Digital platform with case studies, theoretical and practical information for users. Login using user and password.

A monthly newsletter including updates on the platform was sent to about 100 subscribers, participants from symposiums, that requested access to the platform.

Marketing & Communication Toolbox

  • The Client provided the criteria used to select invitees
  • The Client had a dedicated slot in the event agenda
  • Client logo and brands were promoted on printed and digital materials

Results

+500 opinion leaders and practitioners participated in the Program, receiving messages distributed by the Client

+100 opinion leaders and practitioners subscribed to receive updated information

Timing

Start Date

feb. 2013

End Date

mart. 2013

Budget (EUR)

24700