ATB 3.0 – Antibiotics of the third millennia

Case Study

At a glance

Field
Type of problem

PR, CSR

Product

Community on Demand

The CLIENT

Industry

Pharmaceutical Industry

Turnover (EUR)

76000000

Number of Employees

1415

Romanian pharmaceutical company, present in 75 countries worldwide. 69 million Eur turnover in 2020 and over 1400 employees.

The CASE

Issue

The Client needed a communication program that would educate health professionals on responsibly using antibiotics in order to maintain their effectiveness and reduce the bacteria resistance caused by inadequate use.

Our Solution

Oameni si Companii developed the Program Antibiotics of the 3rd Millenia. The Program would inform and educate health professionals about proper use of antibiotics in various diseases.

Addressed community:

  • Hospital managers and professionals
  • Professional medical societies

Instruments:

  • Offline: debates
  • Online: debates, digital page
  • National research campaign

Implementation

  • 3 national debates with representatives of the health committees in Parliament, medical professional societies and public health experts
  • 2 studies applied to hospital management, about the projects developed in the field of infections associated with healthcare and bacterial resistance.
  • dedicated digital page: https://www.antibioticelemileniuluitrei.ro

Marketing & Communication Toolbox

  • Branding for the Partner in all materials developed within the Program
  • selection of invitees, key people and audiences

Results

2 professional medical societies – partners of the Program

3 national debates, +30 attendees in each meeting

2 studies applied to hospital management; data collected from approximately 25 hospitals and institutions

50% response rate in research campaign

Timing

Start Date

nov. 2018

End Date

sept. 2020

Budget (EUR)