Communication program for the Local Public Administration

Case Study

At a glance

Field
Type of problem

PR, CSR

Product

Community Access Pro

The CLIENT

Industry

Local Public Administration

Turnover (EUR)
Number of Employees

250

Town hall in a Romanian City

The CASE

Issue

The institution wanted to disseminate information about its projects, wants to publish interviews and PR materials about its leadership.

Our Solution

A communication program covering a range of tools, all dedicated to public administration specialists: website, newsletter, national conferences and a book.

Implementation

Administratie.ro website & newsletter
Administratie.ro Excellence Gala & seminar

Marketing & Communication Toolbox

The Town Hall was advertised as Partner of the Administratie.ro platform and had access to all the events organized within the communication program.

Results

100 PR materials published on the platform and in the newsletters
Attendance at the Administratie.ro events for representatives of the City Hall
Articles published in the Administratie.ro book.

Timing

Start Date

ian. 2004

End Date

dec. 2012

Budget (EUR)