Communication program for the Local Public Administration
Case Study
At a glance
Field
Type of problem
PR, CSR
Product
Community Access Pro
The CLIENT
Industry
Local Public Administration
Turnover (EUR)
Number of Employees
250
Town hall in a Romanian City
The CASE
Issue
The institution wanted to disseminate information about its projects, wants to publish interviews and PR materials about its leadership.
Our Solution
A communication program covering a range of tools, all dedicated to public administration specialists: website, newsletter, national conferences and a book.
Implementation
Administratie.ro website & newsletter
Administratie.ro Excellence Gala & seminar
Marketing & Communication Toolbox
The Town Hall was advertised as Partner of the Administratie.ro platform and had access to all the events organized within the communication program.
Results
100 PR materials published on the platform and in the newsletters
Attendance at the Administratie.ro events for representatives of the City Hall
Articles published in the Administratie.ro book.