Company Anniversary

Case Study

At a glance

Field
Type of problem

PR, CSR

Product

Community Access Pro

The CLIENT

Industry

Pharmaceutical Industry

Turnover (EUR)

69000000

Number of Employees

1415

Romanian pharmaceutical company, present in 75 countries worldwide. 69 million EUR turnover in 2020 and over 1400 employees.

The CASE

Issue

The Client wanted to mark and celebrate the company’s 65th anniversary, along with clients, partners, healthcare professionals and patients.

Our Solution

Program of digital anniversary meetings, with health professionals, clients and company partners, to celebrate the longevity and success of the company.

Implementation

7 webinars for health professionals, customers and partners for celebrating the company’s involvement in the production of valuable medicines, accessible to patients, doctors and pharmacists.

Marketing & Communication Toolbox

The Partner was advertised on the invitation and all communication materials related to the program;

The topics from the webinars were established together with the Partner;

Partner representatives participated and had presentations at the webinars.

Results

7 webinars

+3500 attendees

Timing

Start Date

oct. 2020

End Date

dec. 2020

Budget (EUR)

12950