Company Anniversary
Case Study
At a glance
Field
Type of problem
PR, CSR
Product
Community Access Pro
The CLIENT
Industry
Pharmaceutical Industry
Turnover (EUR)
69000000
Number of Employees
1415
Romanian pharmaceutical company, present in 75 countries worldwide. 69 million EUR turnover in 2020 and over 1400 employees.
The CASE
Issue
The Client wanted to mark and celebrate the company’s 65th anniversary, along with clients, partners, healthcare professionals and patients.
Our Solution
Program of digital anniversary meetings, with health professionals, clients and company partners, to celebrate the longevity and success of the company.
Implementation
7 webinars for health professionals, customers and partners for celebrating the company’s involvement in the production of valuable medicines, accessible to patients, doctors and pharmacists.
Marketing & Communication Toolbox
The Partner was advertised on the invitation and all communication materials related to the program;
The topics from the webinars were established together with the Partner;
Partner representatives participated and had presentations at the webinars.
Results
7 webinars
+3500 attendees
Timing
Start Date
Oct 2020
End Date
Dec 2020
Budget (EUR)
12950