Digital Transformation in Pharma

Case Study

At a glance

Cluster
sanatate
Type of problem

Sales & New Leads

Product

The CLIENT

Industry

ITC

Turnover
Number of Employees

70

IT company that delivers solutions which maximize business profits and efficiency. 19 years experience in this field. Present in Romania, Holland, US, Belgium and UK.

The CASE

Issue

Our Client needed to promote its solutions and expertise in digital data building to decision makers in the pharmaceutical industry in Romania.

Our Solution

Oameni și Companii developed a program of professional debates  – Digital Transformation in Pharma -that would address digital technology issues for the Global Pharma Management community.

Addressed community:

Decision makers in pharmaceutical companies in Romania – about +300 persons

Instruments:

Offline – professional debates

Online – digital report, media promotion on Oameni si Companii digital platforms

Implementation

2 debates in Bucharest

Topic 1: Building and using data for intelligent decision making

Topic 2:  What is digital data in health and how it is used. How artificial intelligence works today in pharmaceutical and health industries

Marketing & Communication Toolbox

The Client was promoted in the invitation campaign (main speaker presented)

The Client had a dedicated slot in the event agenda

The Client’s presentation was distributed to all attendees and Client’s contact information provided to attendees for future information

Client logo and staff promoted on event materials

Results

50 Pharmaceutical managers attended Client’s presentation

+300 Pharmaceutical managers received information about Client’s solutions

+1,500 Subscribers to Oameni si Companii digital platforms received information about the Client

Timing & Budget

Start Date

nov. 2017

End Date

iun. 2019

Budget (EUR)

3100

Communities