Hospital Research

Case Study

At a glance

Cluster
sanatate
Type of problem

Research

Product

The CLIENT

Industry

Pharma Production

Turnover

76000000

Number of Employees

1400

Romanian pharmaceutical company, present in 75 countries worldwide. 76 million Eur turnover in 2018 and over 1400 employees.

The CASE

Issue

Our Client needed to run a study in public Romanian hospitals researching the use of antibiotics.

Our Solution

Since 2007 Oameni si Companii has implemented a professional communication program for public hospitals managers.

Modern Management in Public Hospitals is a communication program addressing relevant issues for managers, medical directors and financial directors in public institutions.

We use a digital platform and several offline opportunities to engage this community.

Implementation

Our Client selected 25 hospitals to be included in the research campaign.

The Client also proposed the questionnaire to be applied.

Oameni si Companii uploaded the questionnaire on a private URL and sent the questionnaire to the selected 25 hospitals.

Oameni si Companii contacted the hospitals, presenting the study and ensuring managers received the questionnaire.

Oameni si Companii received the questionnaires and redirected them to the Client.

Marketing & Communication Toolbox

Client selected hospitals that would receive the questionnaire.

Client was promoted in the study campaign – logo on the questionnaire.

Client was promoted in the messages delivered by Oameni si Companii to hospital managers.

Results

50% response rate for the sent questionnaire.

Timing & Budget

Start Date

nov. 2019

End Date

nov. 2019

Budget (EUR)

3500

Communities

No items found