Modern Management in Oncology

Case Study

At a glance

Cluster
sanatate
Type of problem

Advocacy

Product

The CLIENT

Industry

Pharma Production

Turnover

21000000000

Number of Employees

23000

American pharmaceutical company, with a global turnover of 21 billion Eur and 23000 employees. 11 research and development facilities around the world.

The CASE

Issue

The Client needed to address the way of functioning and deficiencies of the National Oncology Program in a professional debating environment that would gather all institutions involved in implementing this Program.

Our Solution

Oameni și Companii developed the professional communication program Modern Management in Oncology, dedicated to a community of oncology specialists and decision makers and addressing the major issues of the National Oncology Program.

Addressed community:

public authorities (health insurance authorities, public health authorities, Ministry of Health), key opinion leaders in oncology, hospital managers, prescribers, patients’ associations.

Instruments:

– offline: professional debates with focus on advocacy, health policies, medical management.

– online: digital reports, communication campaigns

Implementation

OFFLINE

14 regional debates, in Iași, Cluj-Napoca, Timișoara, București, Constanța, Craiova, Tg. Mureș, Baia Mare, Brașov

ONLINE

Digital page on medicalmanager.ro, with news, articles and information about the program

Infographics – strong visual material to sustain the program messages

Editorial campaign – News & info about the program distributed on Oameni si Companii digital platforms: medicalmanager.ro, caspa.ro, preventiemedicala.ro

Marketing & Communication Toolbox

  • Client provided criteria for selecting invitees
  • Client established the topics to be discussed during meetings
  • Client’s messages were distributed during meetings
  • Client logo, name and people were promoted on printed and digital materials used within the Program

Results

+190 opinion leaders, authorities and specialists received the Client’s messages and debated proposed topics and ideas and build an optimization plan regarding the National Oncology Program

+9 cities  and 25 hours of professional debating were part of the Program

+45 editorial pieces of digital content created and published

+5 digital platforms used to deliver Program’s key messages

Timing & Budget

Start Date

apr. 2018

End Date

apr. 2019

Budget (EUR)

58900

Communities

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