White Paper / Guide of Oncology Testing

Case Study

At a glance

Cluster
Sanatate
Type of problem

Advocacy

Product

Community Access Pro

The CLIENT

Industry

Pharmaceutical Industry

Turnover (EUR)

58000000000

Number of Employees

98000

One of the global pioneers of the pharmaceutical and diagnostic industry.

The CASE

Issue

The lack of protocols, standardized testing procedures, optimally trained medical staff and legislation to bring more clarity in the process of diagnosing cancer patients are just some of the acute problems identified at the national level that increase the time to diagnosis and unclear results. The client wanted to develop a test standardization guide to streamline patient diagnosis.

Our Solution

Professional debate on “Standardization of Test Quality in Oncology”, to identify solutions to streamline the testing process and improve the quality of cancer testing.

Implementation

1 national debate with representatives of the Ministry of Health, the commissions for medical assistance in the Parliament, the Presidency, medical professional societies and the patients’ associations.
The white paper produced during the program sent to the health authorities and the press.

Marketing & Communication Toolbox

The Partner was advertised on the invitation and all communication materials related to the program;

The topics from the debates were established together with the Partner;

Representatives of the Partner attended debate;

All guests and attendees were chosen after consultations with the Partner.

Results

1 national online debate

Over 30 attendees

1 document with the identified problems and solutions was prepared and sent to the authorities

Timing & Budget

Start Date

apr. 2021

End Date

apr. 2021

Budget (EUR)

950

Communities