“You can do more” Rodiabet Campaign

Case Study

At a glance

Field
Type of problem

PR, CSR

Product

Community Access Pro

The CLIENT

Industry

Pharma

Turnover (EUR)

126000000000

Number of Employees

45000

Pharmaceutical company, world leader in the production of insulin and diabetes drugs.

The CASE

Issue

Education, information and raising awareness in the general public, and in particular for people with diabetes, on the cardiovascular risks they are exposed to, and the ways in which they can control or reduce these risks.

Our Solution

National digital education, information and prevention campaign developed by www.RoDiabet.ro platform with the support of 13 patients associations.

Implementation

Development of a national digital campaign with 4 distinct weekly messages, promoted on weekly basis on 17 digital platforms (4 developed by Oameni și Companii and 13 belonging to patient associations) and social media platforms (Facebook, YouTube and Instagram); printed flyers distributed in medical offices and through patient associations; editorial campaign involving leaders from the diabetes community, patient associations presidents and diabetologists.

Marketing & Communication Toolbox

The Partner was advertised on all communication materials developed in the communication program, including the dedicated section on the RoDiabet platform.

Results

22 new editorial materials developed with 11 diabetologists and 11 presidents of patient associations;

17 website took over the campaign;

Social Media: 25 Facebook pages, 3 Instagram accounts and 2 YouTube channels took over the campaign.

Timing

Start Date

nov. 2019

End Date

dec. 2019

Budget (EUR)

22400