“You can do more” Rodiabet Campaign
Case Study
At a glance
Field
Type of problem
PR, CSR
Product
Community Access Pro
The CLIENT
Industry
Pharma
Turnover (EUR)
126000000000
Number of Employees
45000
Pharmaceutical company, world leader in the production of insulin and diabetes drugs.
The CASE
Issue
Education, information and raising awareness in the general public, and in particular for people with diabetes, on the cardiovascular risks they are exposed to, and the ways in which they can control or reduce these risks.
Our Solution
National digital education, information and prevention campaign developed by www.RoDiabet.ro platform with the support of 13 patients associations.
Implementation
Development of a national digital campaign with 4 distinct weekly messages, promoted on weekly basis on 17 digital platforms (4 developed by Oameni și Companii and 13 belonging to patient associations) and social media platforms (Facebook, YouTube and Instagram); printed flyers distributed in medical offices and through patient associations; editorial campaign involving leaders from the diabetes community, patient associations presidents and diabetologists.
Marketing & Communication Toolbox
The Partner was advertised on all communication materials developed in the communication program, including the dedicated section on the RoDiabet platform.
Results
22 new editorial materials developed with 11 diabetologists and 11 presidents of patient associations;
17 website took over the campaign;
Social Media: 25 Facebook pages, 3 Instagram accounts and 2 YouTube channels took over the campaign.
Timing
Start Date
Nov 2019
End Date
Dec 2019
Budget (EUR)
22400