AllCom – Healthcare communities

Case Study

At a glance

Field

Type of problem

Sales & New Leads

Product

Community Access Pro

The CLIENT

Industry

Medical Equipment

Turnover (EUR)

9000000

Number of Employees

Importer and distributor of medical equipment

The CASE

Issue

The Client needed to communicate and interact with decision makers in the purchase of medical equipment in hospitals and medical offices.

Our Solution

A communication program including a series of digital events in various healthcare professional communities and PR campaign on a selection of dedicated healthcare digital platforms.

Implementation

~ 62 professional digital events in various healthcare communities Promotion on 13 digital healthcare platforms.

Marketing & Communication Toolbox

Branding for the Client in all digital meetings Dedicated topic/presentation in a selection of meetings Participation for 2 persons on behalf of the Client in each virtual meeting Spot Chat/Survey: possibility of running a promotional message/survey during the events PR campaign – news and articles published on digital platforms and sent to healthcare professionals through the newsletters

Results

~3300 interactions during the digital events ~ 100 articles posted and sent in newsletters

Timing

Start Date

oct. 2020

End Date

dec. 2021

Budget (EUR)

9000