The Client needed to communicate and interact with decision makers in the purchase of medical equipment in hospitals and medical offices.
Our Solution
A communication program including a series of digital events in various healthcare professional communities and PR campaign on a selection of dedicated healthcare digital platforms.
Implementation
~ 62 professional digital events in various healthcare communities Promotion on 13 digital healthcare platforms.
Marketing & Communication Toolbox
Branding for the Client in all digital meetings Dedicated topic/presentation in a selection of meetings Participation for 2 persons on behalf of the Client in each virtual meeting Spot Chat/Survey: possibility of running a promotional message/survey during the events PR campaign – news and articles published on digital platforms and sent to healthcare professionals through the newsletters
Results
~3300 interactions during the digital events ~ 100 articles posted and sent in newsletters