Business Power Forum

Case Study

At a glance

Cluster
Type of problem

Sales & New Leads

Product

The CLIENT

Industry

Energy

Turnover

73100000000

Number of Employees

70000

Multinational energy company active in the sectors of electricity generation and distribution, as well as in the distribution of natural gas. In Romania, the company serves about 2.8 million customers. 73.1 billion Euro turnover globally and about 70,000 employees.

The CASE

Issue

In the days of the market liberalization, our Client needed to present and promote its offer to small and medium sized companies all around the country, in an efficient and professional way.

Our Solution

Oameni si Companii developed a program of direct communication addressing owners and top managers in companies around the country.

A Business Power Forum would gather leaders of public administration, business community and energy providers to exchange business information and best practice experience.

Implementation

  • Business Power Forum
  • 3 hour meeting, after working hours. Presentations+cocktail
  • Leaders and members of 3 local communities: public administration, business, energy
  • Participants are enrolled in a business community to receive relevant information from the Client
  • After the event, companies are introduced in an energy dashboard
    Companies can promote themselves on Client’s community
  • All events are promoted on Oameni si Companii business digital platform

Marketing & Communication Toolbox

  • Client selected list of invitees on own criteria and provided own list of attendees
  • Client was promoted in the invitation campaign (logo on the invitation, mention in the call center speech)
  • Client had dedicated slot during the event
  • Client materials and incentives were distributed to the participants
  • Client received feedback forms completed by participants, and also their contacts (if agreed by the participants)
  • Client was promoted in the media campaign (articles published on Oameni si Companii digital platform

Results

  • 20 events
  • 12 locations
  • 1230 participants (total)
  • 40 pieces of story published on Oameni si Companii digital platforms

Timing & Budget

Start Date

oct. 2017

End Date

nov. 2018

Budget (EUR)

97765

Communities

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